Privacy Policy

1. Introduction

Track Pulse ("we," "our," or "us") is operated by OutSmart Labs LLC. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services at trackpulse.outsmartlabs.com.

2. Information We Collect

We collect information you provide directly to us:

• Account information (name, email address) when you sign up
• Business information (business name, Instagram/TikTok handles, hashtags, locations) during onboarding
• Payment information processed through our third-party payment providers
• Communications you send to us

We automatically collect:

• Usage data and analytics about how you interact with our dashboard
• Device information (browser type, IP address)
• Cookies and similar tracking technologies

3. How We Use Your Information

• To provide and maintain our social media monitoring services
• To monitor Instagram and TikTok for posts, stories, mentions, hashtags, and location tags related to your business
• To generate campaign reports and analytics
• To send you service-related notifications
• To process your transactions
• To respond to your inquiries and support requests

4. Social Media Data

Track Pulse monitors publicly available content on Instagram and TikTok related to your business. This includes public posts, stories (before expiration), mentions, hashtags, and location tags. We do not access private accounts or direct messages. All data collected is from publicly available sources.

5. Data Sharing

We do not sell your personal information. We may share your information with:

• Service providers who help us operate our platform (hosting, analytics, authentication)
• Professional advisors (lawyers, accountants) as needed
• Law enforcement when required by law

6. Authentication

We use Clerk as our authentication provider. When you sign in with Google or Facebook, we receive your name and email address from the respective provider. We do not receive or store your Google or Facebook passwords.

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including encryption in transit (TLS/SSL), secure authentication, and access controls. However, no method of transmission over the internet is 100% secure.

8. Data Retention

We retain your information for as long as your account is active or as needed to provide our services. You may request deletion of your account and associated data by contacting us.

9. Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt out of marketing communications
• Export your data in a portable format

10. Contact Us

If you have questions about this Privacy Policy, contact us at hello@outsmartlabs.com.